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Xposure Marketing was born from the concept that your online marketing campaign does not have to be overpriced and you do not need to be overpromised on results. Xposure breaks the mold of traditional Search Engine Marketing firms by offering low start-up costs and fair fee structures. Xposure understands that we are successful when our customers are successful. You take your business seriously, you're marketing partner should as well!
In 2006, North American advertisers spent $9.4 billion on search engine marketing, a 62% increase over the prior year and a 750% increase over the 2002 year. According to an annual industry survey conducted by the Search Engine Marketing Professional Organization (SEMPO), SEMPO researchers also estimate SEM spending to double by 2011, at an aggregate spending total of $18.6 billion. As of 2006, SEM is growing at a much faster rate than traditional advertising.
Xposure Marketing specializes in Pay per click (PPC)Advertising. PPC is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Xposure manages advertisers bids on keywords they predict their target market will use as search terms when they are looking for a product or service.
When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page. PPC ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.
Xposure manages all client campaigns through bid management software. This allows Xposure to push real-time campaign updates to all search engines from one location. For the advertiser, this means a streamlined process resulting in more control over their advertising dollars.
All Xposure Search Specialists are Google Adwords Professionals. Qualified Individuals within the Google Advertising Professionals program have passed the Google Advertising Professionals Exam and have met other requirements in order to achieve this level of recognition.
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